The Amplified Creator
Land your first paid brand deal in 90 days.
A coaching program that takes skilled musicians from invisible to paid by brands. Do the work and you'll land your first paid brand deal in 90 days — or I keep working with you until you do. Built by a creator brands actually hired, not a marketing guru.
If you've been making music for years, watching brands sponsor creators half as talented as you, and quietly wondering why nobody's paying you yet, you're in the right place.
The Amplified Creator is the program I built for the version of myself in 2014, when I was a guitarist with no audience, no plan, and no idea why my content wasn't landing. I figured it out over 11 years and 250K+ followers — and one of the most iconic guitar brands in the world hired me because of it. That's the whole model: build content worth following until brands come to you. Now I run the same system with 15 musicians across 3 continents.
This page is the short version. The full conversation happens on a call.
Who it's for
This is for you if
- You're already creating music content, even inconsistently
- You're skilled at your instrument and stuck on the growth side
- You want brands to pay you for your content, not a one-off viral moment
- You've tried courses, posting calendars, and "growth hacks" and burned out
- You're ready to treat your audience like a system you can build, not a lottery ticket
This is not for you if
- You're a hobbyist looking for shortcuts
- You haven't started creating yet
- You want fame, not income
- You want someone to do it for you
The promise
If you do the work, you'll land your first paid brand deal within 90 days. If you don't, I keep working with you personally until you do. That's the bar.
This isn't a follower-count promise. It's a get-paid promise. The growth is just how brands find you — the deal is the point. (The guarantee runs on Immersive and Accelerator; see below.)
What's inside
The program is built on five pillars. Everything you do over the next 6 months ladders up to one outcome: a brand paying you for your content.
- 01
Platform Foundations
Profile optimization, audience targeting, and how the algorithm actually decides what to push. The unsexy mechanics most musicians skip.
- 02
Growth Engineering
The repeatable system I used to go from zero to 250K. Hooks, formats, timing, weekly cadence. Same posting frequency, different results.
- 03
Brand Deals & Monetization
The pillar everything else is built for. How to find brands, pitch them, price yourself, and structure the deal — the outreach templates and deal structures nobody teaches musicians. Your first paid deal lives here.
- 04
System Growth
Workflow design, batching, content libraries. The back-end ops that let the front-end scale without burning you out again.
- 05
Insights Mastery
How to read your data like a creator, not an accountant. Which metrics matter, which to ignore, how to iterate on signal not noise.
How it works
- 6-month curriculum, 12-month program access
- Weekly group meetings: live content calls, growth labs, accountability check-ins
- Peer Bands (small-group masterminds with other musicians at your stage)
- Quarterly hot-seat coaching and live content reviews
- Special guest sessions with creators and industry pros
- Full resource library: swipe files, templates, content calendars, growth trackers, pitch decks
- Community access, built in, not a separate thing
Proof
Three musicians, three different starting points, real numbers — the growth that gets brands to reach out.
Brett
Guitarist and singer, industry vet
Came in with 700 followers and no income from his music. He doubled his following in his first 90 days, and landed four brand partnerships in four months — and he's kept climbing since.
Azi
Guitarist, singer, content creator
Tripled his output (39 posts in 7 months to 148 posts in 7 months). December 2025: 68K Instagram views, +182% month-over-month, 56% of views from non-followers. The batching system was the unlock.
Doug
Recording artist, teacher, OG YouTuber
+1,525% reach growth in one month. 15K reels and post views. 66% from non-followers, +1,359%. A step-change on a platform he'd been working for years.
Investment
Immersive & Accelerator
Set on the call
Where the guarantee lives. Monthly 1:1 strategy time with me, private channel access, priority content reviews, and a personalized path to your first paid brand deal — backed by the 90-day guarantee. Accelerator is application-only. Pricing for both is set on the call, based on what you actually need.
Not ready for the 1:1 work? Core is the entry point — $2,499/year for the full curriculum, weekly group calls, Peer Bands, hot-seat coaching, and the full resource library. Everything you need to run the system yourself, without the 1:1 time or the guarantee.
Book a callFAQ
Is this just for musicians?
No. Everything I'm teaching is universally applicable to content. We just need to apply the right language for your context.
What platforms does it cover?
Instagram, TikTok, YouTube, and Facebook. Principles are universal, with platform-specific playbooks for each.
How much time will it take per week?
Plan on 10 hours a week as you're starting. Time will decrease as your skill increases.
What if I've never landed a brand deal?
That's the point. Most people come in having never been paid by a brand. The whole system is built to get you the first one.
What if I don't have an audience yet?
You don't need one. You need to be creating. The audience is what makes brands say yes, and building it is step one.
What if I'm not sure I'm ready?
Book the call. I'll tell you straight up if it's a fit or not. I don't take everyone.
Book a call
Book a 30-minute call. We'll talk about where you are, what you're trying to build, and whether this is the right fit. If it's not, I'll tell you. If it is, you'll know exactly what happens next.
Book your call