The Amplified Creator
The system for skilled musicians who are tired of being invisible online.
A coaching program that takes working musicians from inconsistent posting and slow growth to a real audience and their first $1,000 from social. Built by a creator, not a marketing guru.
If you've been making music for years, watching less-skilled creators outgrow you, and quietly wondering if the whole online thing is rigged against real musicians, you're in the right place.
The Amplified Creator is the program I built for the version of myself in 2014, when I was a guitarist with no audience, no plan, and no idea why my content wasn't landing. I figured it out over 11 years, 250K+ followers, and a full-time job inside one of the most iconic guitar brands in the world. Now I run the same system with 15 musicians across 3 continents.
This page is the short version. The full conversation happens on a call.
Who it's for
This is for you if
- You're already creating music content, even inconsistently
- You're skilled at your instrument and stuck on the growth side
- You want a side income from your music, not a viral moment
- You've tried courses, posting calendars, and "growth hacks" and burned out
- You're ready to treat your audience like a system you can build, not a lottery ticket
This is not for you if
- You're a hobbyist looking for shortcuts
- You haven't started creating yet
- You want fame, not income
- You want someone to do it for you
The promise
If you do the work, you'll hit your first $1,000 from social within 90 days. If you don't, I keep working with you personally until you do. That's the bar.
This isn't a follower-count promise. It's an income promise. Growth happens as a byproduct of the system, not as the goal.
What's inside
The program is built on five pillars. Everything you'll do over the next 6 months sits inside one of them.
- 01
Platform Foundations
Profile optimization, audience targeting, and how the algorithm actually decides what to push. The unsexy mechanics most musicians skip.
- 02
Growth Engineering
The repeatable system I used to go from zero to 250K. Hooks, formats, timing, weekly cadence. Same posting frequency, different results.
- 03
Monetization Foundations
First brand deal to first digital product. Outreach templates, deal structures, and the music-specific income streams nobody teaches you.
- 04
System Growth
Workflow design, batching, content libraries. The back-end ops that let the front-end scale without burning you out again.
- 05
Insights Mastery
How to read your data like a creator, not an accountant. Which metrics matter, which to ignore, how to iterate on signal not noise.
How it works
- 6-month curriculum, 12-month program access
- Weekly group meetings: live content calls, growth labs, accountability check-ins
- Peer Bands (small-group masterminds with other musicians at your stage)
- Quarterly hot-seat coaching and live content reviews
- Special guest sessions with creators and industry pros
- Full resource library: swipe files, templates, content calendars, growth trackers, pitch decks
- Community access, built in, not a separate thing
Proof
Three musicians, three different starting points, real numbers.
Brett
Guitarist and singer, industry vet
Came in with 700 followers and no income from his music. He's tripled his followers since he started working with me.
Azi
Guitarist, singer, content creator
Tripled his output (39 posts in 7 months to 148 posts in 7 months). December 2025: 68K Instagram views, +182% month-over-month, 56% of views from non-followers. The batching system was the unlock.
Doug
Recording artist, teacher, OG YouTuber
+1,525% reach growth in one month. 15K reels and post views. 66% from non-followers, +1,359%. A step-change on a platform he'd been working for years.
Investment
Core
$2,499 / year
Full curriculum, weekly group meetings, Peer Bands, community, hot-seat coaching, full resource library, first access to new courses and workshops. This is where most musicians start.
Higher-touch options are available with monthly 1:1 coaching, private channel access, and personalized content direction. Pricing for those is discussed on the call.
Book a callFAQ
Is this just for musicians?
No. Everything I'm teaching is universally applicable to content. We just need to apply the right language for your context.
What platforms does it cover?
Instagram, TikTok, YouTube, and Facebook. Principles are universal, with platform-specific playbooks for each.
How much time will it take per week?
Plan on 10 hours a week as you're starting. Time will decrease as your skill increases.
What if I don't have an audience yet?
You don't need one. You need to be creating. If you're posting something, you're in the right room.
What if I'm not sure I'm ready?
Book the call. I'll tell you straight up if it's a fit or not. I don't take everyone.
Book a call
Book a 20-minute call. We'll talk about where you are, what you're trying to build, and whether this is the right fit. If it's not, I'll tell you. If it is, you'll know exactly what happens next.
Book your call