Painted detail of the back wall: GIVE A DAMN banner above the amp stack, with the GIBSUNDAY pennant beside it.

My Story

My Story

From a Sunday hobby to a full-time career.

Cam laughing in his studio, the GIVE A DAMN banner and a wall of amps and guitars behind him.

I posted guitar content every Sunday for five years. Then one of the biggest names in music hired me. Social media isn't just about followers; it's about building something worth following until brands come to you.

The journey

2014 — Started Gibsunday

One post every Sunday. No followers, no plan. Just a guitarist with a phone and something to say.

2014–2019 — Built to 250K followers

Learned what works through thousands of posts, countless experiments, and years of refinement. Figured out the content strategies that actually move the needle for musicians.

2019 — The brand reached out

Five years of consistent content creation led to one of the most iconic guitar brands in the world reaching out. Started working with them directly as an independent creator.

2021 — Joined the team full-time

Joined the brand's social media team as content creator, strategist, and head of their creator program.

2025–Present — Launched The Amplified Creator

Now equipping musicians and creators to grow and earn real money with the art they create.

See the Programs
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