FAQ

The questions I get most often.

Do I need a big following to get started?

No. The course is designed for musicians at any stage, whether you have 0 followers or 10,000. The strategies work regardless of where you're starting from.

How long before I land a brand deal?

Ninety days is the bar. On Immersive and Accelerator, if you do the work and haven't landed your first paid brand deal in 90 days, I keep working with you personally until you do. Most students see measurable growth inside the first 30 days — that growth is what makes brands say yes.

What if I've never been paid by a brand before?

That's who this is built for. Most people come in having never been paid by a brand. Finding them, pitching them, and pricing yourself is the part nobody teaches musicians, and it's the core of the program.

What platforms does the course cover?

The core strategies work across Instagram, TikTok, YouTube, and Facebook. The principles are platform-agnostic, with specific tactical playbooks for each platform.

Is this just for guitarists?

Not at all. While I'm a guitarist, these strategies work for any musician: drummers, vocalists, producers, DJs, pianists, you name it. Content strategy is content strategy.

What's the difference between Core, Immersive, and Accelerator?

Immersive and Accelerator are where the 90-day brand deal guarantee lives. Immersive adds monthly 1:1 strategy calls with Cam, private channel access, and priority content reviews. Accelerator is application-only private mentorship with two monthly 1:1s, weekly content reviews, and funnel optimization. Pricing for both is set on the discovery call, based on what you actually need. Core ($2,499/year) is the entry point — the full curriculum plus weekly group calls, peer bands, and community, without the 1:1 time or the guarantee.